Parques Reunidos devotes 0.5% of its revenues to CSR initiatives
Parques Reunidos to sign new management contract in Dubai
Madrid, April 9, 2018. – Parques Reunidos has reached an agreement to expand its presence in the Middle East by managing Dubai Safari. To do so, Parques Reunidos and Meraas, a leading Dubai-based holding company, will enter into a management contract. Meraas is the main shareholder of DXB Entertainments, for whom Parques Reunidos already manages MOTIONGATE™ Dubai and Bollywood Parks Dubai at Dubai Parks (United Arab Emirates).
In December 2017, Dubai Municipality launched the pilot phase of Dubai Safari, a 12.8 million sq ft area of land that is home to more than 2,500 animals from around the world. Dubai Safari offers an open safari experience, giving visitors the opportunity to see animals in an environment that recreates their habitat. The destination includes a Kids’ Farm that enables youngsters to closely interact with animals in a safe outdoor setting, and the Wadi Area, where guests can enjoy a relaxing picnic by the waterfall.
In addition to serving as a leisure attraction, Dubai Safari aims to help protect the environment through wildlife conservation. To support these efforts, the destination plans to promote wildlife education through knowledge exchange, awareness programs, sustainability initiatives and research studies.
The park will share Parques Reunidos objectives of conservation, education, research and family entertainment. In addition to operating the park, Parques Reunidos will conduct studies of Dubai’s nature reserves, and provide consultation on the conservation and breeding of local endangered animal species including the Oryx and the Arabian Leopard.
“We are grateful to Meraas and Dubai Municipality for entrusting us with the operation of a remarkable project such as Dubai Safari. This agreement aligns with our continued international expansion efforts and offers us a valuable opportunity to leverage the expertise we have accumulated through the management of top-ranking animal parks around the world. It is also a testimony of the successful partnership we have built with Meraas by working closely on some of the company’s entertainment projects” explained CEO of Parques Reunidos, Fernando Eiroa.
His Excellency Abdulla Al Habbai, Group Chairman of Meraas, said: “Following this agreement, Dubai Safari has been included as a key value addition in Meraas’s comprehensive entertainment portfolio. Meraas is dedicated to implementing the vision of our wise leadership of reinforcing Dubai’s position as a global tourist destination. The agreement also aims to support wildlife conservation efforts, through developing the skills of the local community in relevant fields, including veterinary medicine, animal care and breeding.”
On the picture, from left to right: His Excellency Abdulla Al Habbai, Group Chairman of Meraas; His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai; His Excellency Dawood Al Hajri, Director General od Dubai Municipality; Fernando Eiroa, CEO of Parques Reunidos.
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About Parques Reunidos
Parques Reunidos is one of the world’s leading leisure park operators. The company portfolio comprises over 60 assets (amusement parks, animal parks, water parks, family entertainment centers and other attractions). Parques Reunidos is present in 14 countries in the Americas, Europe, Middle East and Asia, receiving approximately 20 million visitors per year. For more information regarding Parques Reunidos, please visit: www.parquesreunidos.com
About Meraas:
Meraas is dedicated to making Dubai and the UAE better for people to live, work and play in. We design for a diverse mix of people to stimulate a creative urban culture where the next generation of ideas, businesses and communities can take root. Our investments ensure a better future for generations to come and stretch across different sectors including food, retail, leisure, hospitality, health and education. Our destinations which include to date – City Walk, The Beach, Boxpark, Last Exit, The Outlet Village, Kite Beach, Bluewaters, La Mer and Al Seef – are open places for communities to socialise, explore, learn, play, create and innovate. www.meraas.ae
Contact:
Eurocofin — Communications consultancy for Parques Reunidos Group
Gemma Cano
Tel.: (+34) 91 308 36 57
gcano@eurocofin.com
Parques Reunidos — Corporate Communications Department
José María Nogueira
Tel.: (+34) 91 526 97 00
parquesreunidos.comu@grpr.com
Meraas
Mathilda Saad
Tel.: (+971) 55 699 9890
Mathilda.saad@meraas.ae
