Parques Reunidos devotes 0.5% of its revenues to CSR initiatives
Parques Reunidos acquires German park Belantis
- Strengthens Parques Reunidos strategy and reinforces its presence in Germany
- Acquisition includes 27ha. of additional land that allow the expansion of the park
Madrid, 20th February, 2018.- Parques Reunidos has acquired Belantis, a theme park located in Leipzig, Germany. The acquisition includes 27 ha. of nearby land for the expansion of the park.
Germany is a strategic market for Parques Reunidos. This acquisition strengthens the Group’s strategy and reinforces its market positioning in Germany, where the group already owns Movie Park, one of the leading parks in the country.
Belantis is a leading park in Central Germany that enjoys a unique location in the city of Leipzig (population of c. 600.000 inhabitants), easily accessible from Germany, Poland and the Czech Republic. The park has 8 different themed areas with 70 attractions, 13 restaurants and 2 souvenir shops. Additionally, the park offers a broad event programing, including themed parties, music events and firework shows.
Parques Reunidos expertise will drive performance improvements in the coming years, by bringing in its best management practices to improve park operations and widening the park’s offering. Belantis offers potential to grow towards a flagship park in Germany, with regional reach for cities such as Prague, Berlin, Leipzig and Dresden.
“Parques Reunidos has a strong track record in both company acquisitions and operational improvements of acquired targets, with 19 transactions successfully completed across 10 countries since 2004. This acquisition has offered Parques Reunidos a great opportunity to reinforce our presence in the German market and gain synergies with Movie Park. We have attractive investments projects for Belantis, which will enhance customer experience, bringing the park to the best industry standards. Our selective acquisitions strategy targets companies such as Belantis, that offer attractive opportunities” explained CEO of Parques Reunidos, Fernando Eiroa.
About Parques Reunidos
Parques Reunidos is one of the world’s leading leisure park operators. The company portfolio comprises 61 assets (amusement parks, animal parks, water parks, family entertainment centers and other attractions). Parques Reunidos is present in 14 countries in the Americas, Europe, Middle East and Asia, receiving approximately 20 million visitors per year. For more information regarding Parques Reunidos, please visit: www.parquesreunidos.com
Contact:
Eurocofin — Communications consultancy for Parques Reunidos Group
Gemma Cano
Tel. (+34) 91 308 36 57
gcano@eurocofin.com
Parques Reunidos — Corporate Communications Department
José María Nogueira
Tel.: (+34) 91 526 97 00
parquesreunidos.comu@grpr.com
