Parques Reunidos devotes 0.5% of its revenues to CSR initiatives
Leisure park operator Parques Reunidos optimizes its offering with the opening of a new attraction in Germany
- The whole new 4D attraction that has just been unveiled in Movie Park Germany sets an example of the optimization of Parques Reunidos’ assets in Europe.
- Together with other openings of new attractions and zones in different parks of the Group, the opening of this new attraction is part of the company’s three-year €200M investment plan.
Bottrop, Germany. July 24th, 2014 – Parques Reunidos, one of the largest leisure park operators in the world with a total amount of 70 parks in 12 countries, has just unveiled a whole new 4D attraction in Movie Park Germany, at Bottrop. Together with the recent opening of Nickelodeon Land at Parque de Atracciones de Madrid and Warner Beach in Spain, and Dinoland in Italy among others, the opening of “The Lost Temple” in Germany is also part of the group’s €200M investment plan for three years. This plan aims to reinforce Parques Reunidos’ capacity to attract new visitors, with 2 million new visitors expected for 2017.
This attraction has been designed not only to offer visitors a new experience in their visit of the park, but to take them far beyond. The “Immersive Tunnel” uses the latest 4D technology combined with a 360-degree screen, so that guests are at all times right in the middle of the action. The visitors will be able to hear the sounds, feel the vibrations and immerse themselves into this ancient world full of dinosaurs.
Movie Park Germany, owned by Parques Reunidos since 2010 and located at Bottrop, Germany, is the largest movie and entertainment park in Germany, with a wide range of sensational attractions and unique shows based on all aspects of the world of cinema. There is no better place for visitors to go for an adventure to a lost temple than this one.
Parques Reunidos, as the only successful leisure park operator with a worldwide presence to manage all types of parks across all segments and regions, focuses part of its strategy in optimizing its existing assets. The Lost Temple sets a reference of the optimization of the Group, using the latest improvements in technology to offer visitors the most fun experience possible.
Yann Callière, CEO of Parques Reunidos, said about the attraction “this is a great example of Parques Reunidos’ plan to reinforce our assets, always with a special focus on customer experience. We are constantly on the lookout for new attractions that improve the experience of our visitors, so that they leave our parks with unforgettable memories, and ‘The Lost Temple’ at Movie Park Germany is a step forward down this path.”
About Movie Park Germany
Movie Park Germany is the largest movie and entertainment park in Germany. Not only do visitors have the opportunity to meet well-known series heroes, but they also get to enjoy first-class entertainment experiences like an action-packed stunt show as well as two song and dance shows. Movie Park Germany is also the world’s largest Nickelodeon Land, the only place where visitors can meet the Nickelodeon TV characters in person and join them in their exciting adventures.
www.movieparkgermany.de
About Parques Reunidos
The Parques Reunidos Group is one of the leading and fastest-growing leisure park operators in the world. With over 45 years of experience, it owns and operates 70 parks in 12 European and American countries (USA and Argentina) and, in high season, it has up to 18,000 employees worldwide. Parques Reunidos operates parks with strong brands in four key market segments: Amusement and Theme Parks, Zoos , Water Parks and Marine Life Parks.
www.parquesreunidos.com
Press Contact
PARQUES REUNIDOS GROUP
Hill + Knowlton Strategies
Álvaro Pérez/Alberto Chávez
Tel. (+34) 91 435 11 22
alvaro.perez@hkstrategies.com
alberto.chavez@hkstrategies.com
MOVIE PARK GERMANY
Jessica Demmer
Coordinator Public Relations
jessica.demmer@moviepark.de
Tel (+49) (0) 2045 899 741
