Commitment

Delivering memorable experiences for
future generations

Our Corporate Purpose

To provide authentic memorable experiences and happiness to our guests across generations contributing to the growth of our communities and partners.

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  • PLANET
  • PEOPLE
  • PRINCIPLES OF GOVERNANCE

Our Pillars

We actively protect the planet, genuinely care for people by supporting the teams we work with and strengthening the communities and partners we bring together everyday and operate ethically, with integrity and responsibility.

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What we are proud of

OF ZOOS AND AQUARIUMS IN OUR ANIMAL WELFARE IMPROVEMENT PROGRAMME

WOMEN IN THE AVERAGE WORKFORCE

ELECTRICITY CAME FROM RENEWABLE ENERGY SOURCES

843

SOCIAL IMPACT PROJECTS

138,915

BENEFICIARIES OF SOCIAL INITIATIVES INSUPPORTING CHILDHOOD AND HEALTH, SOCIAL INCLUSION, AND EDUCATION AND AWARENESS

2022 Data

Success stories

PLANETElectric chargers in Bobbejaanland(Belgium)

Since the spring of 2022, electric chargers have been available at Bobbejaanland for customers visiting the park with their private vehicle. The park now has 10 charging points, where customers can charge the batteries of their electric or hybrid vehicles. The power of the charging points has been chosen to ensure that the cars are...

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PLANETNight-Time Irrigation at Movie Park(Germany)

In the summer of 2022, Movie Park (Germany) began watering its green areas at night instead of during the day. The change was originally due to unusually high temperatures, which caused a high rate of evaporative water loss during irrigation. The benefit from this change in the irrigation schedule was twofold: the water required for...

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PLANETReusable cups at Parque de Atracciones de Madrid(Spain)

Parque de Atracciones de Madrid (Spain) has had three refill points for reusable cups with soft drinks since July 2022, thus reducing the number of single-use cups used in the park. The system consists of buying a reusable half-litter cup with an integrated chip with which customers can serve themselves the drinks they want at...

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PEOPLEField test for visually impaired people – Mirabilandia(Italy)

At the end of September, and for a full week, Mirabilandia participated in a scientific study on the accessibility of attractions for visually impaired and blind people. The task force consisted of doctors, therapists and attraction experts. Visitors undertook psychological tests before and after riding. During the rides, medical assessment were carried out in which...

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PEOPLEFree tickets for ukrainian refugees(European parks)

The invasion of Ukraine in February 2022 resulted in a large number of Ukrainian citizens having to leave their country and take refuge in other European countries. In its effort to bring leisure to disadvantaged sectors of the population, Parques Reunidos launched a special donation campaign for Ukrainian refugees in its European parks. On one...

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PEOPLEHaunters against hate – Movie Park(Germany)

On October 1, 2022, Movie Park hosted a special Halloween day to raise awareness among the visiting public in the fight against discrimination, bullying, hate and racism and in support of the LGBTIQ+ community. To that end, it was assisted by the USA-based Haunters Against Hate initiative. It was the first Haunters Against Hate event...

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PLANETObstortuemed – Marineland(France)

Since 2012, the Marineland Association has led the conservation program ObsTortueMed, i.e. Observation of Sea Turtles in the Mediterranean, improving knowledge on the evolution of the population structure and on the identification of threats specific to a given region, through five lines of action: Observations in the sea: the objective is to define the situation...

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PLANETReducing enviromental impact in Movie Park(Germany)

Movie Park joined the ECOPROFIT® initiative in September 2019 (Ecological Project for Integrated Environmental Protection, in German ÖKOPROFIT®). This is a cooperation project between the regional economy, the administration and a group of experts that offers companies an environmental management approach focusing on awareness-raising and implementation of measures. The aim is to reduce operational emissions,...

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PLANETWater reuse in Weltvogelpark walsrode(Germany)

Until 2019, the water from the penguin tank, which was replaced every time its turbidity increased, was discharged into the surface water.In 2020 Weltvogelpark, in agreement with the authorities, decided to install a water reuse system, so that the water discarded from the penguin tank was used for irrigation. Weltvogelpark already had a tank for...

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PLANETWaste reduction at Wet&Wild and Castle Park(USA)

Waste volume reduction- Wet’n Wild Emerald Pointe During 2021 Wet’n Wild Emerald Pointe has implemented new initiatives aimed at reducing waste at its facilities. The maintenance of a park like Wet&Wild involves the consumption of products, such as chlorine, which are supplied in drums or buckets. During 2021, the park partnered with several local companies...

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PLANET‘Too Good To Go’ Initiative Helps Fight Food Waste(Spain)

Our corporate purpose is to provide authentic, memorable experiences, excitement and, of course, lots of fun to our guests across generations while always contributing to the growth of our communities and partners. Serving this purpose means that we commit to make today’s remarkable experiences possible tomorrow by actively protecting the planet. Our parks are involved...

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PEOPLE“Safe Tourism” risk prevention certification(Spain)

The Spanish Institute for Tourism Quality (ICTE) awarded Parques Reunidos the Q Award for Tourism Quality in its 2021 edition. The awards ceremony took place on 20 May during the celebration of the Q Night within the framework of the International Tourism Fair. Parques Reunidos was awarded for its commitment to risk prevention by implementing...

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PEOPLEJob placement in Parque de Atracciones de Madrid(Spain)

Parque de Atracciones de Madrid is actively working to promote the integration into the labour market of unemployed and unqualified young people and adults, as well as people with mental disabilities, through several programmes and partnerships: – Collaboration agreement with the Pinardi Federation of Social Platforms in the Area of Employment to achieve the integration...

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PEOPLEYour disability, our secret – Bosommarland(Norway)

The Sunflower Hidden Disabilities lanyard programme was launched at London Gatwick Airport in 2016 to act as an identification that the wearer has a disability that is not detectable to the naked eye and may require additional assistance. Only employees, who have received previous training, know the significance of wearing the sunflower lanyard. BoSommarland joined...

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PEOPLEKennywood charitable trust(USA)

The commitment of Parques Reunidos to childhood is materialized in projects such as the “Kennywood Charitable Trust”, through which the parks in the west of Pennsylvania (Kennywood, Idlewild & SoakZone and Sandcastle Waterpark) each year offer to thousands of children and their families the opportunities to enjoy a day of leisure in one of the...

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PEOPLEStreet Soccer Cup in Tropical Islands(Alemania)

Entertainment and sport can be effective ways of integration and inclusion for refugee children in societies which receive them, and this is the idea behind the project Street Soccer Cup. For a number of years the German park Tropical Islands has supported the project, providing the necessary space for the football matches, accommodations, free tickets...

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PLANETFirst germplasm bank for cape penguins(Spain)

Experts and veterinarians from Parques Reunidos (Zoo Aquarium de Madrid and Faunia), together with the Physiology and Technologies of Reproduction in Wild Species Group from INIA-CSIC have, after five years of study of aspects of reproductive biology and procedures for freezing sperm (cryopreservation) of the gentoo penguin (Pygoscelis papua) and the black-footed African or Cape...

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Sustainability news

24 March, 2023

‘Too Good To Go’ Initiative Helps Fight Food Waste

Our corporate purpose is to provide authentic, memorable experiences, excitement and, of course, lots of fun to our guests across generations while always contributing to the growth of our communities and partners. Serving this purpose means that we commit to make today’s remarkable experiences possible tomorrow by actively protecting the planet. Our parks are involved...

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10 October, 2022

50 years of commitment to biodiversity conservation

One of the areas that form part of the sustainability strategy of the Parques Reunidos group is the conservation of biodiversity and promotion of animal welfare. Our Madrid Zoo was inaugurated 50 years ago and covers an area of 22 hectares in the lungs of Spain’s capital. On the occasion of its 50th anniversary and...

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25 November, 2022

Mirabilandia, doors open to solidarity

Giving smiles and light-hearted moments is the goal of all our amusement parks. Being able to offer them to those who have lived through a dramatic and upsetting experience would be the best way to achieve this ambitious goal. Mirabilandia has succeeded in this challenge and this year decided to dedicate the start of the...

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3 March, 2023

Embracing Inclusion: Splish Splash’s Certified Autism Center Guide

We, at Parques Reunidos, believe in the transformative ability of making all people smile whilst enjoying quality time with their loved ones. People with autism face many difficulties when trying to simply enjoy life, and it is only through everyone’s engagement that we can help them out. Did you know that, according to the CDC’s...

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11 November, 2022

Taking an international stand against hate: Movie Park Germany and Haunters Against Hate organize special Halloween Event Day

The Halloween Horror Festival at Movie Park Germany can spread more than just fear and darkness! Together with the U.S. organization Haunters Against Hate, Germany’s largest movie and theme park organized a joint Halloween Event Day for equality and tolerance on October 1, 2022. The Halloween scare actors – who are often referred to as...

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16 December, 2022

Nature conservation around the Tropical Hall

Did you know that large parts of the 630-hectare Tropical Islands Resort are under nature conservation? Over the years, rare animal and plant species have spread across the undeveloped areas. That’s why large areas around the hall and off the main paths are protected biotopes. Every year, shortly before the onset of winter, the gardeners...

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Reports

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