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20 de July de 2018

Parques Reunidos will develop Steelers Country at Kennywood

  • This is the first agreement between a leisure park and a National Football League (NFL) team
  • Kennywood is the largest park in the Parques Reunidos’ US portfolio

Madrid, 20th July, 2018.- Parques Reunidos, one of the world’s leading leisure park operators, is combining two of the strongest entertainment brands in Pennsylvania: American football team the Pittsburgh Steelers, and Kennywood amusement park, designated a US National Historic Landmark. The Steelers have played in eight Super Bowls, winning six of them, including four in six years.

Kennywood’s visitors will be able to enjoy an exclusive and innovative football experience at the new Steelers Country themed area, an immersive land where fans will feel like being at the stadium through exclusive merchandise, skill games, food locations and the record-breaking 67 meters-high roller coaster Steel Curtain. This thrilling project is expected to open to the public in 2019.

For Ryan Huzjak, Vice President of Sales and Marketing of Steelers, We are very excited about the partnership with Kennywood. Being able to connect the Pittsburgh Steelers with a family attraction like Kennywood is a natural fit for both organizations, and we are thrilled about the tradition and longstanding history the Steelers and Kennywood provide to families in and around the city of Pittsburgh.”

For Fernando Eiroa, CEO of Parques Reunidos, “We are excited to be hosting the Steelers family through this partnership. This new themed area is a milestone in our strategy to integrate sports in our entertainment offer and we are certain that many fans will enjoy the Steelers immersive experience at our most visited park in the US, Kennywood.”

About Parques Reunidos

Parques Reunidos is one of the world’s leading leisure park operators. The company portfolio comprises 61 assets (amusement parks, animal parks, aquatic parks, family entertainment centers and other attractions). Parques Reunidos is present in 14 countries in the Americas, Europe, Middle East and Asia, receiving approximately 20 million visitors per year. For more information regarding Parques Reunidos, please visit: www.parquesreunidos.com

About Kennywood

Kennywood is America’s Finest Traditional Amusement Park! The Pittsburgh-area park offers a unique mix of modern thrills and classic rides, including seven roller coasters, a 14-ride Kiddieland, and several attractions that cannot be found anywhere else. Kennywood, founded in 1898 and named a National Historic Landmark in 1987, continues to provide unforgettable fun for all ages.

Contact:

Eurocofin (Grupo Parques Reunidos Consulting firm)
Gemma Cano
Tel. (+34) 91 308 36 57
jprado@eurocofin.com

Parques Reunidos Department of Corporate Communications:
José María Nogueira
Tel.: (+34) 91 526 97 00
parquesreunidos.comu@grpr.com