Murcia, December 1st, 2017 – Parques Reunidos opens today the first European Nickelodeon Adventure park, located at Thader Shopping Center in Murcia, which belongs to Merlin Properties. The opening falls within the framework of the strategic agreement reached in March 2016 between Parques Reunidos and Viacom International Media Networks to develop mall entertainment centers featuring Nickelodeon characters.
This morning, Mr. José Francisco Ballesta Germán, Mayor of Murcia, Mr. Fernando Eiroa (CEO, Parques Reunidos), Mr. Manuel Gil, (Senior Vice President & General Manager, VIMN España), and Mr. Ismael Clemente (CEO, MERLIN Properties SOCIMI), launched this center, a unique and innovative initiative in Europe, which extends over 5,000 sqm and is designed to take visitors on a family adventure.
The park is divided in different areas devoted exclusively to all the most famous Nickelodeon characters. Some examples of these spaces are SpongeBob’s Boating School Blast!; a specific Paw Patrol area including Paw Patrol Fire Engine and Paw Patrol Control Tower; different areas dedicated to Dora the Explorer, The Rugrats, The Fairly OddParents, as well as an animated adventure course themed after The Teenage Mutant Ninja Turtles, where children will enjoy routes through tunnels and over climbing walls. Furthermore, the center includes Nickelodeon-themed birthday celebration rooms, an interactive area, a 4D theater, and educational areas for school groups.
The development of Indoor Entertainment Centers (IECs), located both in shopping malls and in iconic urban locations, is one of Parques Reunidos’ main growth strategies because it contributes to increasing the company’s income stability by reducing weather-related seasonality. Parques Reunidos has a strong expansion plan for this kind of centers, which will be open to the public year-round.
“After the success we’ve seen with Nickelodeon Land at Parque de Atracciones de Madrid and with NickLand at Movie Park Germany, these fantastic facility owned by Merlin Properties allows us to carry out our diversification strategy through our Indoor Entertainment Centers (IECs), while also providing families with the opportunity to interact with Nickelodeon’s most beloved characters. The agreement we have reached with Viacom will enable us to open a number of centers following this same format in other cities such as Madrid, London, or Lisbon”, explained Parques Reunidos CEO, Fernando Eiroa.
Manuel Gil, Senior Vice President & General Manager at Viacom International Media Networks España stated that “we are very excited to finally present this project, which is so unique in Europe. With this Indoor Entertainment Center we are able to offer, once again, an authentic Nickelodeon experience along with Paw Patrol, SpongeBob SquarePants, or The Teenage Mutant Ninja Turtles”.
“The arrival of Nickelodeon Adventure to Thader reflects MERLIN’s investment on innovation and on front-line Retail, while also strengthening this mall’s image as an entertainment and shopping destination within the Murcia region and all its surrounding areas. Nickelodeon Adventure clearly combines MERLIN’s current plans for the future: Entertainment, Education, and improving Client Experience, all happening simultaneously in a space designed to meet an increasingly demanding audience who are looking for new entertainment concepts” mentioned MERLIN Properties’ CEO, Ismael Clemente.
MERLIN Properties SOCIMI, S.A. (MC:MRL) is the largest real estate public company in the Spanish stock market, holding a €5,100 million capitalization. The company specializes in buying and managing third-party assets within the Iberian peninsula, and they invest primarily in office space, retail space, and logistical facilities in the Core and Core Plus segments. MERLIN Properties also belongs to the IBEX 35, Euro STOXX 600, IBEX 35, Euro STOXX 600, FTSE EPRA/NAREIT Global Real Estate Index, GPR Global Index, GPR-250 Index y MSCI Small Caps reference indexes.
Nickelodeon is one of the best-known children and family entertainment brands at the international level. It has built a global business model that excels because it always keeps target audiences in mind. Nickelodeon’s portfolio includes programing blocks, in-house program production, especial events, consumer goods, digital products, theme parks, books, movies, and social initiatives. Nickelodeon brands reach almost one thousand million subscribers in more than 160 countries and territories worldwide through more than 80 local channels. Outside of the United States Nickelodeon is a part of Viacom International Media Networks (VIMN), a division of Viacom Inc. (NASDAQ:VIA, VIAB), one of the largest TV content creator on all available platforms.
About Parques Reunidos
Parques Reunidos is one of the world’s leading leisure park operators. The company portfolio comprises 61 assets (amusement parks, animal parks, aquatic parks, family entertainment centers and other attractions). Parques Reunidos is present in 14 countries in the Americas, Europe, Middle East and Asia, receiving approximately 20 million visitors per year. For more information regarding Parques Reunidos, please visit: www.parquesreunidos.com
About Viacom International Media Networks
VIMN is a part of Viacom Inc. (NASDAQ: VIA, VIAB) and is formed by some of the most famous entertainment brands in the world such as MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, Channel 5 (UK), VH1, VIVA, COLORS, Spike, Game One and TR3s: MTV, Música y Más. Viacom content reaches around 3.200 million homes in approximately 170 territories and in 40 languages through more than 200 locally-operated TV channels and more than 550 digital media and mobile television.
Eurocofín — Communications consultancy for Parques Reunidos Group
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Parques Reunidos – Corporate Communications Department
José María Nogueira
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