Madrid, June 7th, 2017.- Parques Reunidos revenues have reached €105.8 million in the first half of 2017 fiscal year. This represents a -0.2% like-for-like change in comparison to the same period of the previous year, due to the calendar shift of the Easter holidays. As of May 7th, to include Easter holidays and May bank holiday weekend, revenues amounted €156.8 million, achieving an 8.4% like-for-like growth in comparison to the same period of the previous year.
The company’s positive evolution is explained by the strong performance of the business during the Easter holidays, the record achieved in season pass sales, as well as the commercial actions carried out to extend the season (including Halloween and Christmas campaigns).
The company has reached positive growth rates across all regions, highlighting the strong revenue growth reached in Spain as of May 7th (+18.7%) and pre-sales record achieved in the US (+23.5%).
Parques Reunidos’ business seasonality –high season is concentrated between June and September— drives the year’s first half to represent less than 20% of the total annual revenue. This explains net income losses registered in the first semester, which this year amount to -€65.5 million, a 27.1% improvement from the previous cycle which strongly benefitted from the company’s new capital structure post-IPO.
As part of its growth strategy, Parques Reunidos is incorporating new technologies to its business assets. Along with Mirabilandia (Italy) and Kennywood (US), Warner Park in Madrid is the first park in Spain to offer a virtual reality experience. Parque de Atracciones de Madrid will also incorporate virtual reality to one of its roller coasters, which will open on June 10th.
The group is also investing in projects to expand and foster each park’s potential, such as new lodgings for Slagharen Park (The Netherlands) and the expansion at Warner Beach water park (Spain).
The company pushes forward its international expansion through a strategic agreement reached with Harves Century Group for future developments of theme parks and indoor entertainment centers in China. Similarly, Parques Reunidos has advanced its business in Vietnam by opening its second park in the region and one of the largest parks in South-East Asia: Typhoon Water Park.
About Parques Reunidos
Parques Reunidos is one of the world’s leading leisure park operators. The company portfolio comprises 61 assets (amusement parks, animal parks, aquatic parks, family entertainment centers and other attractions). Parques Reunidos is present in 14 countries in the Americas, Europe, Middle East and Asia, receiving approximately 20 million visitors per year. For more information regarding Parques Reunidos, please visit: www.parquesreunidos.com
Eurocofin (Grupo Parques Reunidos Consulting firm)
Tel. (+34) 91 308 36 57
Parques Reunidos Department of Corporate Communications:
José María Nogueira
Tel.: (+34) 91 526 97 00