Madrid, May 14th, 2018. – Parques Reunidos and Fútbol Club Barcelona have reached an agreement to develop five themed indoor entertainment centers in the next five years.
These entertainment centers will take up an average surface of 5,000 sqm and they will be entirely dedicated to FC Barcelona. Visitors of all ages will enjoy a fully immersive experience through this new entertainment concept which takes its roots in the Club’s history, values, players, and historical moments. The new centers will offer a fun, family-friendly, sports-based experience combining physical education and entertainment through interactive activities.
The agreement with Fútbol Club Barcelona, one of the best-known clubs worldwide featuring more than 1,200 sports clubs in the world, falls under the scope of Parques Reunidos’ growth strategy to develop indoor entertainment centers in shopping malls and landmark buildings. In addition to FC Barcelona, the group has reached similar agreements to achieve its strategic goals with strong international brands such as Discovery, Lionsgate and Nickelodeon, and has developed an original brand, Atlantis Aquarium.
Fernando Eiroa, CEO of Parques Reunidos pointed out that “this partnership with Fútbol Club Barcelona represents an important milestone within Parques Reunidos’ growth strategy. Our company is constantly seeking opportunities to expand and offer unforgettable experiences for the entire family. Through these new centers Parques Reunidos will be the first company to offer an innovative and thrilling entertainment and sports experience for all football lovers in Asia, the United States, and Europe in partnership with one of the best football teams in the world.”
Manel Arroyo, Vicepresident and Head of Marketing and Communications at FC Barcelona, also highlighted that “the agreement with Parques Reunidos will help us cast our brand in strategic territories such as the United States or several Asian countries, thus offering our fans a 100% Barça experience while we establish a new source of income. Parques Reunidos is a leading company in its sector and this position is reinforced by existing partnerships with Discovery, Lionsgate, and Nickelodeon, through which they will develop indoor entertainment centers like the ones planned for Barça. Through this partnership we will be able to go on as pioneers in the entertainment industry”.
Please, click here to watch the promotional video.
About Parques Reunidos
Parques Reunidos is one of the world’s leading leisure park operators. The company’s portfolio comprises over 60 assets (amusement parks, animal parks, water parks, family entertainment centers and other attractions). Parques Reunidos is present in 14 countries in the Americas, Europe, Middle East and Asia, receiving approximately 20 million visitors per year. For more information regarding Parques Reunidos, please visit www.parquesreunidos.com.
Eurocofin – Communications consultancy for Parques Reunidos Group
Tel.: (+34) 91 308 36 57
Parques Reunidos – Corporate Communications Department:
José María Nogueira
Tel.: (+34) 91 526 97 00