Business Development

IECs (Indoor Entertainment Centers)

IECs (Indoor Entertainment Centers) are built in high-traffic commercial areas and are aimed at an audience of various ages. Visitors will enjoy immersive experiences in a variety of universes that Parques Reunidos has managed to integrate in this new entertainment concept thanks to our IP agreements with some of the best brands in the entertainment industry (Nickelodeon, Lionsgate, Discovery, Ducati, etc.)

Shopping mall developers have realized that their product’s position in the market allows for the introduction of entertainment in malls as an additional and innovative source of business diversification. This has allowed us to develop the concept of IECs. Similarly, many developers see IECs as a good opportunity to foster tourism in popular urban areas and improve the image of landmark buildings in important cities.

Parques Reunidos plans to begin rolling out new IECs in European countries where the company is already active. The Group would subsequently expand into other European countries, the United States and potentially other markets. We currently have on-going projects in Spain, Portugal, the United Kingdom, and the United States.

Parques Reunidos offers its services to developers, investors and owners of shopping malls in the design, construction and management of new IECs.

Items

  • Nickelodeon Adventure
  • Atlantis Aquarium

A content-rich site enabling children to interact with their favorite shows, games and competitions in a trusted environment.

Key Features *
Area 5,000-7,500 sqm
Visitor Capacity 1,000-1,200 (max)
Main Atractions Playground
Mini rides and attractions
4D Cinema
Photo Call
Driving school
Play stage
Big space with more than 20 interactive games
Party rooms

Nickelodeon Adventure IECs will also have a restaurant, café, events space and a store.

* Estimated figures

An interactive journey through wild seas, coral reefs and underwater caves.
Visitors experience encounters with underwater life and gain a deeper appreciation of aquatic habitats.

Key Features *
Area 6,000 sqm
Visitor Capacity 1,500 (max)
Main Atractions Coral Reef Experience
Shark Experience
VIP Diving experience
Penguin Encounter
Large Main Tank
Touch pools
Interactions and pavilions

This aquarium will also have a theatre (event space), a café, a gift store and many interactive and visual spaces.

* Estimated figures

Projects

Atlantis Aquarium

Xanadú (Madrid)

Nickelodeon Adventure

Xanadú (Madrid)

Nickelodeon Adventure

Intu Lakeside (London)

Nickelodeon Adventure Murcia

Centro Comercial Thader (Murcia)

Atlantis Aquarium

XANADÚ (MADRID)

The new Atlantis Aquarium, which will open its doors in the fall of 2018, will be the first aquarium in the world to be located in a shopping mall and to combine the concept of a traditional aquarium with highly interactive activities through state-of-the-arts technology. This new attraction will have an exhibition tank with sea turtles, a penguin exhibit with artificial snow, and a 449,000 gallon aquarium featuring sharks. In addition, visitors will be able to view various species of tropical fish, poisonous fish and jellyfish.

The visitor will play an active part in the tour and will become another protagonist in addition to the animals themselves. The visit begins at the lower level and moved along different ecosystems, such as beaches, mangroves, shallow marine waters, and the deep sea. All of them will include installations like multi-content screens, light and sound games, video screenings, 3D/4D/VR experiences, and holograms. These state-of-the-arts technological installations will submerge the public in this new aquarium’s adventure.

The upper level will also include an educational classroom, an interactive area with underwater cameras, and several “touch and explore” areas where the public will be able to come in close contact with rays and invertebrate. There will also be diving experiences in the main tank and an educational tour of the technical areas from the central tank.

Atlantis Aquarium will have a 2,700-square feet restaurant space that will also be open to the shopping mall visitors.

Nickelodeon Adventure

XANADÚ (MADRID)

This will be the first Nickelodeon-themed family entertainment center in Madrid and will start operations at the end of 2018.

This new Nickelodeon MEC will provide 50,000 square feet of pure entertainment in Madrid Xanadú, a mall located on the outskirts of Madrid and one of the busiest and most successful in Spain. It will be highly interactive with a large variety of adventure zones, dedicated space for the younger members of the family, numerous attractions and Nickelodeon-themed rooms perfect for birthday parties and family get-togethers.

Kids and families will be delighted by the colorful decor and by a variety of experiences, such as character meet-and-greets featuring some of Nickelodeon’s best-loved characters like SpongeBob SquarePants, Dora the Explorer, Teenage Mutant Ninja Turtles and PAW Patrol. There will also be a dedicated food and beverage area and a Nickelodeon retail space.

Nickelodeon Adventure

INTU LAKESIDE (LONDON)

Expected to open in 2019, this MEC will provide 50,000 square feet of pure entertainment. It will be highly interactive with a large variety of adventure zones, dedicated space for the younger members of the family, numerous attractions and Nickelodeon-themed rooms perfect for birthday parties and family get-togethers.

Kids and families will be delighted by the colorful decor and by a variety of experiences, such as character meet-and-greets featuring some of Nickelodeon’s best-loved characters like SpongeBob SquarePants, Dora the Explorer, Teenage Mutant Ninja Turtles and PAW Patrol. There will also be a dedicated food and beverage area and a Nickelodeon retail space.

Nickelodeon Adventure Murcia

CENTRO COMERCIAL THADER (MURCIA)

This Nickelodeon-themed MEC opened its doors on December 1st, 2017 at Murcia’s Centro Comercial Thader, a facilty owned by Merlin Properties, one of the top operators of shopping malls in Spain. It is an extensive space designed to bring kids and parents together. Covering 34,000 square feet, the space is equipped with interactive activities, an adventure zone, a space dedicated to younger members of the family, and Nickelodeon-themed rooms, perfect for birthday parties and family get-togethers. The opening falls within the framework of the strategic agreement reached in March 2016 between Parques Reunidos and Viacom International Media Networks to develop mall entertainment centers featuring Nickelodeon characters.

The park is divided in different areas devoted exclusively to all the most famous Nickelodeon characters. Some examples of these spaces are SpongeBob’s Boating School Blast!; a specific Paw Patrol area including Paw Patrol Fire Engine and Paw Patrol Control Tower; different areas dedicated to Dora the ExplorerThe RugratsThe Fairly OddParents, as well as an animated adventure course themed after The Teenage Mutant Ninja Turtles, where children will enjoy routes through tunnels and over climbing walls. Furthermore, the center includes Nickelodeon-themed birthday celebration rooms, an interactive area, a 4D theater, and educational areas for school groups.

Contact

PARQUES REUNIDOS SERVICIOS CENTRALES S.A.
Paseo de la Castellana, 216. 16th floor
28046 Madrid

Spain

Phone: +34 91 526 97 00
email: management@grpr.com